Ban advertising on Formula - but is that the full answer?
It was with interest I read Stephen Robinson's blog on backing the ban on advertising of all formula products. I fully support the campaign but I also know that this is not the full answer. Having breast fed all of my children I know the pressures mothers face as they decide the great ‘Breast or Bottle' debate.
There is immense pressure put on women to breastfeed - we have got to the stage that even in hospital midwives dare not mention the formula word because they are in fear of putting their targets at risk. This puts undue pressures on mums to do something they may feel uncomfortable with. What they need is support, kindness and understanding.
I have met mums, talked to them and listened to their stories - I know of mums who have had their breasts man handled by nursing staff to ensure they breast feed, mothers being told they are ‘bad' by health visitors because they have given up and turned to the bottle (I was told that with my first at 11 weeks), a mum who felt a failure because her mastitis got so bad she lost most of her breast after being told by her doctor that breastfeeding can hurt. I could go on with the stories I have heard but that is not what is going to increase the breast feeding take up rates, neither is the ban on advertising, although I fully support it.
What we need is more breastfeeding counsellors, more public acceptance that breast feeding is ‘normal', that it does not hurt, that it is not sexual or perverse. If we did this and put the money and investment in the best start for our children, support mothers to try breastfeeding and give them someone to call when they are so tired and the latch is not right - that would increase it.
With support I breast fed my second to 13 months and my third to 10 months, when much to my regret my medication had to be changed to help me cope with my PND, which would have caused my child harm. If I had had the support with my first to do this, and the courage and help rather than the accusation of being of being a ‘bad' mum then maybe my son would not have been so ill. He failed to thrive, developed an immunity problem, constant ear infections due to excessive fluid in his body, extreme eczema and as a result learning delays caused by the constant battle to keep of him being ill. He started to get better once I had removed milk and dairy from his diet - but I was not a bad mum - I just needed support on the latching, and confidence that I knew what was best for my child. I also learnt that co sleeping was ok, that meant I slept and my younger children fed while I rested, how Mother Nature intended.
Before I finish this blog I will say I read a lot about co-sleeping before I did it and I knew the dangers of cot death - my last child I found not breathing in her cot one night (nice habit she did it quite a lot until she was one) - she started again when I picked her up I was lucky but after weighing up the risks I would co-sleep again.
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You are absolutely correct when you say that it needs to be not just the banning of formula advertising - although many peer supporters I work with and breastfeeding counsellors recognise that the misleading messages put out about formula do sometimes undermine the work that they do.
i went to a conference last year where a public health expert from a west midlands PCT was rying to raise this issue and the problems associated in deprived communities.
i look forward to more discussion on this topic.
